SEO察çã§è¢«ãªã³ã¯ãå¢ããäºãæå¹ã§ããããšã¯ãå€ãã®webæ åœè ãç¥ã£ãŠããäºå®ã§ãããããŠããã®è¢«ãªã³ã¯ãç²åŸãããšããSEO察çã¯10幎以äžåããæå¹ã§ãããã®ã©ã³ãã³ã°ã決ãã现ããã¢ã«ãŽãªãºã ã«å€åã¯ããã€ã€ãä»ã§ãGoogleæ€çŽ¢ãšã³ãžã³ã®ïŒå€§ã¢ã«ãŽãªãºã ã®ïŒã€ã§ããããšã«ééãã¯ãããŸããã
ã€ãå æ¥ãGoogleã®ã銎æã¿ãžã§ã³ã»ãã¥ãŒã©ãŒæ°ãæ¹ããŠãã®è¢«ãªã³ã¯ã«ã€ããŠSEO察çåå¿è ããã®ããŒåãã«èŠéã鳎ããã³ã¡ã³ãããã£ãã®ã§SEO察ççžè«æããŸãšããŠã¿ãŸããã
ãã®èšäºã§åŠã¹ãäº
- 被ãªã³ã¯ã¯SEO察çã«éåžžã«éèŠ
- 被ãªã³ã¯ã¯ãå éšè¢«ãªã³ã¯ãå€éšè¢«ãªã³ã¯ãšãã«ããã«ãã£ãåããå¯èœæ§ãããããæ éã«æ±ãå¿ èŠãããã
- Googleã®ã¬ã€ãã©ã€ã³ãéµå®ãäœå質ã®è¢«ãªã³ã¯ãæžããåªåãå¿ èŠã
ææè¢«ãªã³ã¯ãè³Œå ¥ããã®ã¯Googleã®ã¬ã€ãã©ã€ã³éåïŒïŒ
被ãªã³ã¯ãå¢ããã°å®¹æã«SEO察çãåºæ¥ãã§ã¯ãªããïŒãšèããæ¹ãéåžžã«å€ãã®ã¯ãä»ãæãå€ãããŸããããããŠããã®æ¹æ³ãæšå¥šããSEO察çã®æ¥è ããŸãéåžžã«å€ãããŸããæ Œå®è¢«ãªã³ã¯ã被ãªã³ã¯å¯Ÿçãšãã£ãããŒã¯ãŒãã§æ€çŽ¢ããã°å±±ã®ããã«åºãŠããŸãã
10幎以äžåãé¥ãæã®SEO察çã§ã¯ç¢ºãã«å±±ã®ããã«è¢«ãªã³ã¯ããã°ããã«1ããŒãžç®ã«äžäœè¡šç€ºããããšèšã£ãGoogleã®é»æŽå²ããããŸãããä»ã®Googleã¯ãããŸã§åçŽã§ã¯ãããŸããããªããªãã°ããããèŠç Žããä»çµã¿ã«äººå·¥ç¥èœãæèŒæžã¿ã§ãã
ãããŠãGoogleã®å å²ç¶²ãæã£ãŠããã°ãããææãèªç¶ãªãªãŒã¬ããã¯ãªã³ã¯ã§ãããã¯å³åº§ã«åãããŸãããã®èšäºãèªãŸããæ¹ã§ãææã®ãã€ããªã³ã¯ãè³Œå ¥ããããšèããŠããæ¹ã¯ããã«ãã®èããæ¢ããŸãããã
Googleã®John Muelleræ° è¢«ãªã³ã¯ã«ã€ããŠã®ã³ã¡ã³ã
Googleã®John Muelleræ°ã¯ãâããã¬ãŒã«ãéãæã£ãŠé¢é£æ§ã®é«ãã¬ãã¥ãŒèšäºãæžããŠããã£ããã質ã®é«ãPRãã¥ãŒã¹èšäºã«ãéãæã£ãŠããã£ããããŠããããã«ããã¯ãªã³ã¯ãdofollowããå Žåããããã¯Googleã®ã¬ã€ãã©ã€ã³ã«åããææãªã³ã¯ãªã®ãïŒâãšãã質åãåããŸããããžã§ã³æ°ã¯ãçãçãã¯ãã¯ããGoogleã®ã¬ã€ãã©ã€ã³ã«åããŠããŸãããšçããŠããŸãã
2021幎1æ15æ¥ Google SEO office-hoursã§ã®è³ªçå¿ç
質åïŒããã¬ãŒã«ãéãæã£ãŠé¢é£æ§ã®é«ãã¬ãã¥ãŒèšäºãæžããŠããã£ãããé«å質ãªPRãã¥ãŒã¹èšäºã«ãéãæã£ãŠããã£ããããŠããããã«ããã¯ãªã³ã¯ãdofollowããå Žåããããã¯Googleã®ã¬ã€ãã©ã€ã³ã«åããææãªã³ã¯ã«ãªãã®ã§ããããïŒ
Googleã®ãžã§ã³ã»ãã¥ãŒã©ãŒæ°ã®åçïŒç§ãæšæž¬ããã«ããããªãããªã³ã¯ä»ãã®ã³ã³ãã³ããäœæããããã«äººã ã«ãéãæã£ãŠããã®ã§ããã°ãããªãã¯ãããã®ãªã³ã¯ã«å¯ŸããŠäººã ã«ãéãæã£ãŠããããšã«ãªããŸãããããªã³ã¯ã«ãéãæã£ãŠããã®ã§ããã°ãããã¯ãŠã§ããã¹ã¿ãŒã®ã¬ã€ãã©ã€ã³ã«åããããšã«ãªããŸãããããéåžžã«ã·ã³ãã«ã§ç°¡åãªçãã§ãã
ãã¡ãããããããªãã⊠ãããã®ãªã³ã¯ãPageRankããã¹ããŠããªãã®ã§ããã°ãnofollowãrel=âsponsored âãä»ããŠããã®ã§ããã°ãããã¯åé¡ãããŸãããããã¯åºæ¬çã«ããªãã®ãŠã§ããµã€ãã宣äŒããããã®æ¹æ³ã§ãã
ããã¯ããªãã®ãŠã§ããµã€ãã«è¢«ãªã³ã¯ã®äŸ¡å€ãæž¡ããã®ã§ã¯ãããŸããããããããŠãŒã¶ãŒãããªãã®ã³ã³ãã³ããèŠã€ããã®ã«åœ¹ç«ã¡ã鿥çã«ããªãã®ã³ã³ãã³ããšããªãã®ãŠã§ããµã€ãã宣äŒããã®ã«åœ¹ç«ã¡ãŸãã
ãã®ã³ã¡ã³ãã«ã€ããŠã®Twitterã§ã®åå¿ïŒïŒ
ãã®ææè¢«ãªã³ã¯ãGoogleã®ã¬ã€ãã©ã€ã³ã«éåãããšãããžã§ã³ã»ãã¥ãŒã©ãŒæ°ã®ã³ã¡ã³ãããã€ãŒãã«å¯ŸããŠãå€ãã®webæ åœè ããã¯ã©ããã£ãŠææè¢«ãªã³ã¯ã»ãã€ããªã³ã¯ãã©ããïŒãGoogleã¯ææ¡ããã®ãïŒãšèšã£ãçåã質åããžã§ã³ã»ãã¥ãŒã©ãŒæ°ã«æããããŸããã
Googleããããã«ãã£ãåããå¯èœæ§ã®ãã被ãªã³ã¯ 10éž
Googleã¯ãææã§ã¯ãªããŠãèªç¶ãªè¢«ãªã³ã¯ä»¥å€ã¯ç¡èŠãããšå ¬èšããŠããŸãããããŠãæªè³ªãªã¹ãã ãªã³ã¯ãªã©ã¯ããã«ãã£ãããã¯æ€çŽ¢é äœãäžãããšãããŠããŸããããã§ã©ããã£ãçš®é¡ã®è¢«ãªã³ã¯ããGoogleã«ç®ãä»ããããã®ãïŒããã«ãã£ãåããã®ãïŒã玹ä»ããããšæããŸãã
1.ãã¬ã¹ãªãªãŒã¹ãªã³ã¯
ææè¢«ãªã³ã¯ãšããŠã10幎以äžåãŸã§ã¯éåžžã«æµè¡ããã®ããã¬ã¹ãªãªãŒã¹ã§å€§éã®è¢«ãªã³ã¯ãç²åŸããæ¹æ³ã§ããããããããããŸãå€ãã®ãã©ãã¯SEO察çã®æå¥œå®¶ããå€çšããGoogleã®ãã§ãã¯ãªã¹ãã®ïŒã€ã«å ããããŸãããããã«ãã£ãåããäºã¯ç¡ããããããŸãããããéãæ¯æã£ãŠãŸã§SEO察çã®å¹æã¯ãããŸãèŠèŸŒããªãã§ãããã
2.ãã£ã¹ã«ãã·ã§ã³ãã©ãŒã©ã ã®ãªã³ã¯
ãã£ã¹ã¯ãªãã·ã§ã³ã°ã«ãŒãå ã§ã®è¢«ãªã³ã¯ãNGãšããèš³ã§ã¯ãããŸããããããŸã§ãææè¢«ãªã³ã¯ãè³Œå ¥ããã©ãèŠãŠãã¹ãã çãªã©ã³ãã ã«çæããã被ãªã³ã¯ãªã©ã§ããããããã¬ã¹ãªãªãŒã¹åæ§ã«10幎以äžåã®å€ãSEO察çã§ã¯ããã§Googleãããã¯åºæ¥ãæä»£ããããŸãããã2021幎ã®SEO察çã§ã¯æ±ºããŠãããªãããã«æ³šæããŸãããã
3.ãã©ã€ããŒãããã°ãããã¯ãŒã¯ïŒPBNïŒ
ã¢ã¡ãŒãããã°ãªã©ãããã°å šçæã«æµè¡ããææ³ã§ãããããã°å ã«ãç¹å®ã®ããã¹ããªã³ã¯ãå¿ã°ãããšèšã£ãããã°ã䜿ã£ã被ãªã³ã¯å¯Ÿçã§ãããããåœæã¯ã广ãèŠèŸŒããŸãããã2021幎çŸåšã¯ãGoogleã®éé±ã«è§Šããåã«ãã£ãšãã®è¡çºãæ¢ãããä»ãã被ãªã³ã¯ãå€ããŠãããŸãããã
æªæããããæ æçãšèŠåãããã°ææªã®ã±ãŒã¹ã¯ããã«ãã£ãåããå¯èœæ§ããããŸãããããŠããã®ãããªè¢«ãªã³ã¯å¯Ÿçã»ã©ç¡æå³ãªããšã¯ãããŸããã®ã§è¯ãã³ã³ãã³ããè¯ããŠãŒã¶ãŒäœéšãçã¿åºãäºã«éäžããŸãããã
4.ãœãŒã·ã£ã«ããã¯ããŒã¯ãªã³ã¯
ã¯ãŠãªããã¯ããŒã¯ãšèããŠãããããšããæ¹ã¯ãããæ°ä»ããããããŸããããœãŒã·ã£ã«ããã¯ããŒã¯ããã®è¢«ãªã³ã¯ã§ããããããæ¢ã«ãGoogleã®ãã§ãã¯ãªã¹ãå ¥ãããŠãããŸãã®ã§ç¡æã«å€ãã®ãœãŒã·ã£ã«ããã¯ããŒã¯ããã®è¢«ãªã³ã¯ç²åŸã被ãªã³ã¯å¯Ÿçãªã©ã¯çµ¶å¯Ÿã«ããªãããã«ããŸãããã
5.ãã£ã¬ã¯ããªãµã€ã
SEO察çããŸã ãŸã ãã«ãŒãªãŒã·ã£ã³ã ã£ã10幎以äžåã¯ããã£ã¬ã¯ããªåã®ç»é²ãµã€ããããªãã®æ°ã§å¢ããŠããã®ãç®ã«ããŸãããåœæã¯ããããã®ãµã€ãã«ã¬ã³ã¬ã³ç»é²ããããšã§ãã®æ°ã«æ¯äŸããŠæ€çŽ¢é äœãäžæãããšä¿¡ããããŠããŸããã
2021幎ãåœæããçŽ10幎ãçµéããä»ã§ã¯åãããšãè¡ãã°ç¢ºå®ã«Googleããã®éæ§ãé£ããã§ããããåœæã¯ãYahooïŒã®ãã£ã¬ã¯ããªã«ç»é²ããããããŒãžã©ã³ã¯ã®é«ããµã€ãããã£ã¬ã¯ããªãµã€ãã«ç»é²ã被ãªã³ã¯ãè²°ãããšèºèµ·ã«ãªã£ãŠããäººãæ²¢å±±ããã®ãéåžžã«æãããã§ããã
6.ããã°ã³ã¡ã³ã
ãã©ã€ããŒãããã°ãããã¯ãŒã¯ãšåæ§ã«ãã³ã¡ã³ãæ¬ã«è¢«ãªã³ã¯ãä»ããŠè¡ããšããä»èãããšã©ãèŠãŠããã©ãã¯ãªSEO察çããŸããéã£ãŠããæä»£ããããŸããããããåœç¶ã§ããããããSEO察çãšèããæ©æ¢°çã«èªåã§ã³ã¡ã³ãããããŒã«ãªã©ã䜿ãããã®ãªãã°ç¢ºå®ã«ããã«ãã£ãåããå¯èœæ§ãåºãŠããŸãã®ã§ãããªãããã«ããŸãããã
ïŒïŒå®äŸ¡ãªè¢«ãªã³ã¯ãµãŒãã¹ããã®ãªã³ã¯
é«é¡ã§ããã°è¯ããšããèš³ã§ã¯ãããŸããããå®äŸ¡ãªè¢«ãªã³ã¯ãµãŒãã¹ã¯åŸãŠããŠå€§éã®ãªãŒããŒããŸãšããŠè¢«ãªã³ã¯ããäºã§ããããå©çãåŸãããäžç®ã§èŠãŠæªè³ªãªè¢«ãªã³ã¯ã ãšåãããããªè¢«ãªã³ã¯ãããŒãžã«è©°ã蟌ã¿ãŸããåœç¶ã§ããããããSEO察çã«å¹æãåºãããããããŸããã
ïŒ.èªåãªã³ã¯æ§ç¯ããã°ã©ã ã«ãã£ãŠæ§ç¯ãããããã¯ãªã³ã¯
ãããä»ã§ããããåŸãªãSEO察çã ãšç¬ã£ãŠèšããŸããããã®ãããªèªåããã°ã©ã ãããŒã«ã®é¡ããã©ãã¯ãããSEOãå šçæã®æä»£ã¯ãæã SEO察çå°éã®äŒæ¥ã®äžéšã«ã¯ããããåœç¶ã®ããã«ãã£ãŠããŸããã2021幎ã«ãã®ãããªåå§çãªSEO察çãæŠç¥ãšããŠè¡ãããšã¯ç¡ããšæããŸãããããã«ãã£ã確å®ã«åããŸãã®ã§æ³šæãå¿ èŠã§ãã